Client
Deem Journal
Date
2020
Services provided
→ Business Design Strategy
→ Strategic Partnerships
→ Marketing, Communications and Media Planning
→ Content Programming Strategy
In 2020, an unprecedented awakening to the reality of systemic inequality and global infrastructure challenges occurred. In the same year, Deem Journal, a biannual print journal focused on centering social practices in Design, launched and began raising awareness while centering POC perspectives on co-living, hyper local food systems and social architecture with a mission to regard and consider Design inclusively.
In advance of raising additional funding to support the Journal’s growth, we collaborated with the Creative Director and Editor to define the publication’s partnership/sponsorship goals, go to market offering, KPIs and designed a partnership model that centered the reader’s safety and expectations. The advertising/partnership framework, inspired by the work of Kate Raworth’s Doughnut Economics, centered the Journal’s operational needs within the context of partnership opportunities (merch, sponsored editorial, experiences, etc) while simultaneously challenging the way advertising partnerships can cause harm and leave damaging social effects on audiences.
Images
Issue One, « Designing For Dignity», W/S20.
Available at www.deemjournal.com
Isata Yansaneh
Client
Deem Journal
Date
2020
Services provided
→ Business Design Strategy
→ Strategic Partnerships
→ Marketing, Communications and Media Planning
→ Content Programming Strategy
In 2020, an unprecedented awakening to the reality of systemic inequality and global infrastructure challenges occurred. In the same year, Deem Journal, a biannual print journal focused on centering social practices in Design, launched and began raising awareness while centering POC perspectives on co-living, hyper local food systems and social architecture with a mission to regard and consider Design inclusively.
In advance of raising additional funding to support the Journal’s growth, we collaborated with the Creative Director and Editor to define the publication’s partnership/sponsorship goals, go to market offering, KPIs and designed a partnership model that centered the reader’s safety and expectations. The advertising/partnership framework, inspired by the work of Kate Raworth’s Doughnut Economics, centered the Journal’s operational needs within the context of partnership opportunities (merch, sponsored editorial, experiences, etc) while simultaneously challenging the way advertising partnerships can cause harm and leave damaging social effects on audiences.
Images
Issue One, « Designing For Dignity», W/S20.
Available at www.deemjournal.com